Enterprise Spirit

• Honesty — Integrity, thrift, and pragmatism
• Collaboration — Unity, teamwork
• Innovation — Striving, pioneering, and innovation

Enterprise Values

• Honest Collaboration: We uphold trust and responsible partnerships
• Product Innovation: We pursue innovations that bring value to the company and customers
• Customer Orientation: We insist on quick responses to meet customer needs

Enterprise Strategy

1. Market-oriented, customer-centered
2. Based on research and development, driven by innovation
3. Continuous management transformation to achieve process-based operations and ensure quick responses
4. Growing together, developing together

Operating Principles

1. Survival through quality
2. Core through management
3. Competing in the market
4. Winning through quality
5. Maximizing efficiency and internationalization

Corporate Mission

We are dedicated to developing high-quality, stable construction machinery products, creating greater value for our customers and employees, and sincerely giving back to and serving society.

Corporate Vision

To become a world-class, influential enterprise in the construction machinery manufacturing industry.